Marketing

Senior Manager of Website User Insights

Position Summary:

The Senior Manager of Website User Insights is a key member of the cross functional E-Commerce team providing behavioral insights to the website customer experience through analytics, customer research and the Voice of the Customer to help optimize user experience and drive conversion. The ideal candidate is a strategic, analytical thinker, is results and detail oriented, and enjoys working collaboratively with an energetic and dynamic team committed to improving the website user experience. This position is located in Medford, Oregon.

Essential Functions & Characteristics

  • Utilizing Coremetrics and other analytical tools, analyze customer onsite behavior to understand barriers and determine improvements to improve the customer experience and improve online conversion.
  • Plan, execute and analyze Usability studies, card sorting, and website a/b/multivariate testing, and create wireframes to share insights to recommend enhancements to the web user experience.
  • Mine Voice of Customer data (i.e. surveys, customer feedback, product reviews) to contribute to defining user experience enhancements.
  • Act as a liaison between Customer Care and other vested internal business units regarding web design and improvements.
  • QA and manage customer facing onsite content.
  • Perform User Acceptance Testing of all site functionality enhancement
  • Maintain an awareness of emerging technologies and current E-Commerce best practices to help create a best-of-breed customer experience on the Harry & David website.
  • Naturally inquisitive mindset: wants to understand behavior, look for patterns, and find great things!
  • Thrives in an environment working collaboratively with others of varying marketing and technical sophistication.
  • Strong attention to detail and results- oriented.
  • Strong conceptual and problem-solving skills.
  • Highly organized, able to manage multiple projects simultaneously.
  • Self-starter
  • Excellent interpersonal, presentation and communication skills.

Position Requirements:

  • Education – Bachelor degree in Marketing, Market Research, Business Analysis, or related field.
  • Experience
    • 3-5 years overall experience in Ecommerce, Web Analytics or Market Research
    • Familiarity with A/B and multivariate testing designs and measurements
    • Detail oriented, strong analyitical skills and inquisitive nature.
    • Working knowledge of website analytics, customer feedback implementation and usability testing techniques preferred.
    • Customer focused decision making.
    • Excellent communication skills (written and oral) for effective interaction with all levels of the company, external business partners and customers.
**NOTE: This position profile should not be construed to imply that these requirements are the exclusive standards of the position.

Application Process:

Please submit a resume and brief cover letter via email to jobs@harryanddavid.com. Your resume will be given careful consideration. If you are selected for an interview a Human Resources representative will contact you. If it is determined that your skillset does not match the requirements for this position, we will keep your resume in our database for future consideration.