Marketing

Manager, B2B Marketing

Position Summary:

The Manager, B2B Marketing is responsible for the successful management, development and analysis of marketing campaigns targeted to the business customer. As a critical member of the marketing team, this person will work closely with the marketing, creative and sales teams to drive incremental demand and profit to the company. In conjunction with the marketing and merchandising teams, this position will manage the catalog, email and website marketing as it relates to the business customer. In addition, the manager will source and evaluate lists and leads for the sales team. This position is located in Medford, Oregon.

Essential Functions

• Serve as the internal expert on B2B marketing and the business customer
• In conjunction with merchandising and direct marketing team, manage the catalog, email and website messaging along with the promotional strategy as it relates to the business customer
• Develop messaging cadence and coordinate collateral needs
• Oversee development of contact strategy
• Develop source of lists and leads for sales team
• Report on, analyze and optimize campaigns; inform senior management on overall performance
• Drive the strategic, long term direction for business marketing as it relates to the overall marketing plan
• Work with the channel merchandising team, marketing, creative and website operations groups to optimize the website, email, catalog and other media devices for B2B relevancy.
• Provide input for use in annual budgeting process supporting overall media mix
• Stay current on company-wide and industry best practices/trends in marketing and lead generation, with an emphasis in B2B
• Manage external agencies and internal resources.
• Lead cross divisional initiatives, partnering with the sales team, Merchandising, Ecom IT, Creative Services, Internet Operations to drive education and best practices to support Business Marketing initiatives
• Partner with Retail, Product Innovation, Marketing, and Wholesale to increase customer acquisition and retention, and drive incremental cross-channel sales.
• Promote a continual test and learn culture
• Other duties as assigned.

Position Requirements

• 5+ years specific B2B experience working a B2B retail environment
• B2B lead generation experience
• 3+ years experience working in a direct marketing company
• Experience with cooperative databases, outside list brokerage firms and b2b compiled files preferred
• Experience and ability to collate findings and provide engaging, insightful campaign reviews
• Experience managing external agencies including RFPs, media and contract negotiations

Competencies: Knowledge, Skills & Abilities

• Sales and Merchandising – Knowledge of principles and methods for showing, promoting, and merchandising products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and control systems.
• Legal/Contractual:
• Administration and Management – Knowledge of business and management principles involved in P&L management, human resource staffing and evaluation, leadership technique, and coordination of people and resources.
• Computers Knowledge of computer hardware and software, including applications and programming.
• Communications and Media – Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
• English Language – Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

• Active Learning – Understanding the implications of new information for both current and future problem-solving and decision making.
• Critical Thinking – Uses logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
• Complex Problem Solving – Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
• Judgment and Decision Making – Considers the relative costs and benefits of potential actions to choose the most appropriate one.
• Active Listening – Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
• Management of Financial Resources – Determining how money will be spent to get the work done, and accounting for these expenditures.
• Management of Personnel Resources – Motivating, developing, and directing people as they work, identifying the best people for the job.

• Deductive Reasoning – The ability to apply general rules to specific problems to produce answers that make sense.
• Inductive Reasoning – The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
• Problem Sensitivity – The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
• Oral Expression – The ability to communicate information and ideas in speaking so others will understand.
• Written Expression – The ability to communicate information and ideas in writing so others will understand.
• Oral Comprehension – The ability to listen to and understand information and ideas presented through spoken words and sentences.
• Category Flexibility – The ability to generate or use different sets of rules for combining or grouping things in different ways.
• Visualization – The ability to imagine how something will look after it is moved around or when its parts are moved or rearranged.

Application Process:

Please submit a resume and brief cover letter via email to jobs@harryanddavid.com. Your resume will be given careful consideration. If you are selected for an interview a Human Resources representative will contact you. If it is determined that your skillset does not match the requirements for this position, we will keep your resume in our database for future consideration.